Christmas Shopping Season Sparks Increased Visitation to European Online Retailers
LONDON, December 9, a leader in measuring the digital world, today released a report on visitation to online retail sites in the U.K., France and Germany during the Christmas shopping season. The study analyzedthe total number of visits to online retail sites during November against apre-season base period average to understand how the onset of the Christmasshopping season has affected online consumer habits when measured against atypical shopping week.
A Strong Start to the Christmas Shopping Season in November
Offering signs of tempered optimism that the consumer economy might bebeginning to rebound after a tumultuous year, the European online Christmasshopping season got off to a solid start this year in the U.K., France andGermany. U.K. visits to retail sites were up 18-percent during the first weekof November compared to a typical week during the prior two months, andincreased even further throughout the month to enjoy a 41-percent growth rateduring the week ending November 29. France also showed solid gains, culminating in the same 41-percent growth rate during the last week ofNovember, while Germany showed slightly slower visitation growth, morecomparable to that seen across the pond in the U.S.
* % change represents the change in the number of visitors to onlineretail sites compared to the pre-Christmas season base period average.
** Average weekly visits to a pre-determined sample of leading onlineretail sites for the period Aug 31 - Nov 1.
*** Excludes traffic from public computers such as Internet cafes oraccess from mobile phones or PDAs.
"That we're seeing such strong growth in visitation to retail sites inthree of Europe's leading countries prior to the December pre-Christmas rushis, hopefully, a positive sign for the overall European economy, " saidcomScore chairman, Gian Fulgoni. "Right now the U.K. and France appear to bedemonstrating the highest rate of traffic growth to retail sites, outperforming the U.S. by a considerable margin. While German growth has beenslightly slower, the heavy part of the country's online shopping seasonshould begin in earnest during the first week of December."
Top 5 U.K. Retail Properties
Across the month of November, average weekly visits to online retailsites grew 35 percent in the U.K. compared to the typical shopping week fromthe prior two months. Of the top 5 online retailers as ranked by averageweekly visits across the month of November, Play.com Sites experienced thelargest growth on the base period with a 62-percent gain, closely followed bythe Home retail group, owner of Argos and Homebase (up 61 percent) and TescoStores (up 50 percent).
* Excludes traffic from public computers such as Internet cafes or accessfrom mobile phones or PDAs.
**Average weekly visits to a pre-determined sample of leading onlineretail sites for the period Aug 31 - Nov 1.
Top 5 French Retail Properties
Visits to online retail sites in France were up 36 percent during thefirst week of the month and remained steady throughout November. Of the top 5online retailers, Groupe PriceMinister experienced the fastest rate of growthat 188 percent, followed by Amazon sites and Cdiscount.com, both with40-percent gains respectively.
* Excludes traffic from public computers such as Internet cafes or accessfrom mobile phones or PDAs.
**Average weekly visits to a pre-determined sample of leading onlineretail sites for the period Aug 31 - Nov 1.
Top 5 German Retail Properties
In Germany, visits to online retail sites got off to a slightly slowerstart than in France and the U.K., but still showed a healthy 17 percentaverage weekly growth versus the typical shopping week. Amazon Sites was thefastest growing retail site during November - up 46 percent on the baseperiod average - followed by Neckermann Gruppe (up 18 percent).
* Excludes traffic from public computers such as Internet cafes or accessfrom mobile phones or PDAs.
**Average weekly visits to a pre-determined sample of leading onlineretail sites for the period Aug 31 - Nov 1.
Hi, I am from Merinews Network India, here i am working as citizen journalist.Recently i m covering news on Christmas Deals 2009 and Christmas Offers 2009 .I have written number of Christmas related articles.
Hi, I am from Merinews Network India, here i am working as citizen journalist.Recently i m covering news on Christmas Deals 2009 and Christmas Offers 2009 .I have written number of Christmas related articles.
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